MAp-EBT.org is a website which was created to help Massachusetts residents navigate applying for additional assistance during the initial phases of the COVID-19 Pandemic. Using targeted mailers, text messaging, and social media campaigns, we drove traffic to the site to provide additional information about the program and how to apply. P-EBT (Pandemic Electronic Benefits Transfer) provides money to students who qualify for free or reduced-price meals at school. P-EBT also helps pay for food while schools are closed due to COVID-19. The P-EBT funds come either on a P-EBT card, or an existing DTA EBT card.