Party At The Playoff • Creative Direction
The annual event celebrates the best teams in college football leading up to the playoff's championship game. Allstate's Party at the Playoff signature blue carpet attracted press, athletes and influencers alike to Los Angeles’ iconic downtown. A Hollywood Regency style design complemented the venue's interiors of Majestic Theater, while incorporating past and present imagery from the two top teams. Design responsibilities included: Site Survey, Line Plans, 3D Renderings, Pitch Deck, Production Ready Graphics, Furniture Rentals with production oversight and execution.
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